On January 2, 2026, Samsung Electronics launched The Freestyle+, an AI - enhanced portable projector, in the run - up to CES 2026. The core of this device is Samsung’s AI OptiScreen technology, which can automatically adjust the picture quality according to different spaces and content. Users can simply place the projector and start using it without complex setup. Hun Lee, Executive Vice President of Samsung’s Visual Display Business, said the product embodies Samsung’s vision of creating displays that adapt to people’s lifestyle. It features improved brightness and expanded entertainment functions, aiming to provide users with a consistent high - quality viewing experience anywhere.